StayinFront, Inc.: Do More, Know More and Sell More
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StayinFront, Inc.: Do More, Know More and Sell More

CIO VendorGraham Hislop, MD
As large health systems and local providers transition to a more patient-focused business model, interesting challenges arise for the companies that work directly with them. Life science companies must remain competitive in the marketplace through continued customer engagement, forging new, mutually beneficial partnerships, and above all else, strategically manage their costs. To do so effectively, businesses in the life science sector are challenged with creating and implementing a better, more effective way to reach target customers, and more often than not, that reach is made palpable with the help of smart technology.

StayinFront, a full-service provider of mobile cloud-based CRM solutions, answers the call from life science companies around the world, delivering complete solutions to meet the ever-changing demands of the industry. Graham Hislop, Managing Director of StayinFront Canada, states, “Controlling costs and getting timely, relevant data into the hands of the people who need it to make decisions are two real challenges facing the industry. CRM systems make up a significant portion of sales and marketing budgets, but the ROI is often low or not measured at all.”

StayinFront’s technology is developed in-house with a laser focus on cost and operational efficiency. Customers receive the highest quality mobile technology, rapid implementation service and ongoing support, without the added cost of utilizing multiple vendors or applications. Hislop explains, “This single source of accountability approach makes StayinFront less expensive to implement, train, manage, and support.”

The company’s cloud-based, self-serve analytics solution, StayinFront PharmaBI™, eliminates the labor-intensive challenge of collecting, manipulating and distributing data from disparate databases. The product, with a powerful front-end BI reporting, analysis and dashboard tool, organizes, consolidates and standardizes data into a single repository.

What makes us stand out is our relentless focus on delivering solutions that enable life science companies to do more with their data, know more about their target customers and ultimately, sell more


Companies are then able to collaborate and share information across the entire organization in a timely, easily consumable format.

Hislop states, “Providing mashups of internal and external data means that end users, like sales and marketing teams, can look at physician prescribing habits, market trends and anomalies, as well as track sales effectiveness by analyzing activities such as sales targets, call objectives and call frequency. The simplification and democratization of critical data and seamless deployment of valuable reports improves sales decision-making and helps drive profitability.”

In addition to providing analytic tools for internal business operations, key information and metrics to representatives in the field. The broad range of features offered in StayinFront TouchRx® and StayinFront EdgeRx® support various roles throughout life science companies, including primary care, institutional sales, MSLs and field managers. Each department has the tools necessary to maximize their time in territory through relevant analytics, sophisticated scheduling, mapping, and target tracking.

Hislop explains the force behind StayinFront’s success, stating, “What makes us stand out is our relentless commitment to enabling life science companies to do more with their data, know more about their target customers and ultimately, sell more effectively, while essentially, paying less.” The company continues to invest in its technology solutions, recently embedding StayinFront Chat™, a new social messaging and collaboration tool, into TouchRx and has plans to launch a cost-effective content management system for managers and field reps that leverages the extensive health care professional postal and email databases of its sister company, Redi-Data.

StayinFront, Inc News

StayinFront Bagged the Best-in-Class Awards in POI's Vendor Panorama, 2019

FREMONT, CA: The days of endless marketing budgets to support pharmaceutical sales reps are a thing of the past. Pharmaceutical companies are more strategic today, about how they approach marketing spend and their investment in the field. StayinFront, a pioneering provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations was awarded, the Best-in-Class distinctions in 6 categories namely- Mobile UX, Analytical Insights, Retail Activity Optimization, Guided Selling, Coaching and Interactive Customer Presentations in Promotion Optimization Institute's (POI) 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods.

With two decades of experience in offering mobile field force solutions to the pharmaceutical industry, StayinFront has developed an in-depth understanding of the challenges faced by the firms in this industry. "We have developed a flexible mobile solution that allows us to deliver the tools to help organizations better target, prepare, and execute business plans," comments Ken Arbadji, the VP of Sales, StayinFront.

StayinFront's analytics was highlighted in the report authored by Pam Brown, POI Chief Commercial Officer, citing StayinFront 20:20 RDI and StayinFront Digital as key differentiators that enable consumer goods organizations to drive actionable insights to help them sell more. It also highlighted the company's deep and easy to use UX capabilities and its customizability for companies of all sizes and requirements.

"We are very pleased to have received Best-in-Class awards for six categories in this year's POI Vendor Panorama. POI is a trusted voice in the consumer goods industry, and their recognition affirms our continued commitment to helping our customers do more, know more and sell more," shared Thomas Buckley, the CEO, StayinFront.

Recognized as one among the top ten world-class analytics solution providers, StayinFront has been continuously working with their clients to understand their needs and incorporate new features into their product portfolio. It has formed a partnership with third-party support organizations to expand the services it provides. "We will continue to invest in our solution to make sure that our customers have the tools to do more, know more, and sell more in the field," added Arbadji. Read More